Selling Your Science is a new GRA workshop designed for sales and technical specialists to sell their respective products to scientists and investors. This
highly requested program features many common blunders made due to assumptions and familiar scientific terminology. Often technical sales depend
on one or a few buyer requirements; an explanation of product details is not only unnecessary, but the cause of delays and unfavorable sales results.
SYS cuts to the heart of value selling vs. the old, worn-out sales training practice of selling product benefits.
Content:
Recommended Attendees:
Additional Features:
* Version IF is for company executives that showcase their scientific talent to investors and financial supporters
highly requested program features many common blunders made due to assumptions and familiar scientific terminology. Often technical sales depend
on one or a few buyer requirements; an explanation of product details is not only unnecessary, but the cause of delays and unfavorable sales results.
SYS cuts to the heart of value selling vs. the old, worn-out sales training practice of selling product benefits.
Content:
- Questioning and Listening Skills
- Recognizing Priorities, Criteria and Concerns
- Task Motives vs Personal Motives for buying
- Presenting Value vs Product Attributes
- Addressing Concerns and Concluding
Recommended Attendees:
- Technical sales professionals
- Technical specialists
- Product managers
- Executives and scientists that appeal for investment funding ( Version IF* )
Additional Features:
- Post workshop follow-up
- Management feedback
- Post workshop consultation
* Version IF is for company executives that showcase their scientific talent to investors and financial supporters
SELLING YOUR SCIENCE
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"I was skeptical about sales training prior to the course. My opinion has changed............ I needed this course!"
Analytical instrument sale participant
Analytical instrument sale participant
Growth Resources Associates
| SYS |