Selling Outside Your Culture Zone

Selling Outside Your Culture Zone

SOYCZ is a six hour workshop that prepares sales professionals for
situations when the buyer is a person that was born and raised in a
culture different than that of the salesperson. Traditional sales training
rarely touches on the skills needed to sell to the rapidly increasing
population of foreign-born customers. In fact, many of the old sales
"techniques" might even backfire due to cultural disparities.

Content:

The meaning of Culture Zone
The dangers of stereotyping
The components of culture
Linking culture to sales
Selling Cross-Culturally

Recommended Attendees:

All salespeople
Sales managers
Sales support and service specialists
Product managers

Additional Features:

Attendees receive a signed copy of Selling Outside Your Culture

Zone

Post workshop coaching tools for managers
GRA phone support