Selling Outside Your Culture Zone
SOYCZ is a six hour workshop that prepares sales professionals for situations when the buyer is a person that was born and raised in a
culture different than that of the salesperson. Traditional sales training rarely touches on the skills needed to sell to the rapidly
increasing population of foreign-born customers. In fact, many of the old sales "techniques" might even backfire due to cultural
disparities.
Content:
Recommended Attendees:
Additional Features:
SOYCZ is a six hour workshop that prepares sales professionals for situations when the buyer is a person that was born and raised in a
culture different than that of the salesperson. Traditional sales training rarely touches on the skills needed to sell to the rapidly
increasing population of foreign-born customers. In fact, many of the old sales "techniques" might even backfire due to cultural
disparities.
Content:
- The meaning of Culture Zone
- The dangers of stereotyping
- The components of culture
- Linking culture to sales
- Selling Cross-Culturally
Recommended Attendees:
- All salespeople
- Sales managers
- Sales support and service specialists
- Product managers
Additional Features:
- Attendees receive a signed copy of Selling Outside Your Culture Zone
- Post workshop coaching tools for managers
- GRA phone support
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People love to buy, but hate being sold to. GRAism |
"The training you held in Bangkok is showing immediate results. QTR 2 orders are up 50% on QTR 2 orders last year. Not bad, eh!"
Managing Director - Southeast Asian Operations Large lab equipment company
Managing Director - Southeast Asian Operations Large lab equipment company
Growth Resources Associates
| SOYCZ |