Lew Kurtzman

Lew Kurtzman, President and Head Coach of Growth Resources
Associates has been training and coaching sales professionals
for nearly thirty years. As the former Director of Worldwide Sales
Training for a leading laboratory instrumentation corporation, Lew
learned that there were no "magic bullets" or "secret formulas" for
sales success. In today's competitive marketplace, buyers are
alert to obsolete seminar level selling techniques. Lew created
GRA to be a sales training company that is both holistic and
realistic at the same time. Changing demographics and technical
advances must be taken into account while sales professionals
interact with customers, support staff, and corporate
management.

GRA sales training is integrated with corporate culture, values
and products and services. Lew firmly believes that most
traditional sales training courses do not portray real world selling.
He has designed all GRA courses to be customized to provide
clients with skills that will be sustained yet adjusted as conditions
or situations change.

Lew's favorite axiom is; "If you always do what you always do;
you'll always get what you always get." This thought transcends
all GRA workshops.

Lew graduated from the University of Massachusetts with a
degree in Biology. He now lives with his wife, Margie, in
Wilmington, North Carolina.