When there is a question about the best way to sell a product or service, there are often several options. In some cases, a vertical
marketing strategy would be most effective, while there are instances when a product centered approach is more appropriate. There are
even times when the sales team must be retrained to master new skills that are required to execute a new strategy.
GRA has vast experience helping managers develop strategic and tactical approaches to new sales and marketing challenges. Our
consulting services have helped technology-based companies to overcome competitive maneuvers and to change buyer perception
regarding the value of a product or service.
As a third party observer, GRA is able to evaluate a sales or marketing plan and provide candid, unbiased feedback. In cases where
pricing had been an obstacle to buying, we have suggested value- added benefits, neutralizing price objections, without significantly
subtracting from the bottom line.
Our consulting services also include technical problem solving. In connection with our associates in Europe and North America, we draw
from a extensive knowledge base regarding the separation and purification of chemical mixtures using numerous analytical and
preparative methods.
For developing key marketing strategy and execution, building sales pipelines and providing reality checks on strategic business
direction for investment credibility we connect you with our associate, David Lorenz. David has 25 years of successful leadership
experience in the life science tools and pharmaceutical supplies industry.
e-mail David at: drlorenz @att.net
or call: 910.616.3540
marketing strategy would be most effective, while there are instances when a product centered approach is more appropriate. There are
even times when the sales team must be retrained to master new skills that are required to execute a new strategy.
GRA has vast experience helping managers develop strategic and tactical approaches to new sales and marketing challenges. Our
consulting services have helped technology-based companies to overcome competitive maneuvers and to change buyer perception
regarding the value of a product or service.
As a third party observer, GRA is able to evaluate a sales or marketing plan and provide candid, unbiased feedback. In cases where
pricing had been an obstacle to buying, we have suggested value- added benefits, neutralizing price objections, without significantly
subtracting from the bottom line.
Our consulting services also include technical problem solving. In connection with our associates in Europe and North America, we draw
from a extensive knowledge base regarding the separation and purification of chemical mixtures using numerous analytical and
preparative methods.
For developing key marketing strategy and execution, building sales pipelines and providing reality checks on strategic business
direction for investment credibility we connect you with our associate, David Lorenz. David has 25 years of successful leadership
experience in the life science tools and pharmaceutical supplies industry.
e-mail David at: drlorenz @att.net
or call: 910.616.3540
| Sales and Marketing Consulting |
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Everyone is smarter than any one of us. GRAism |
Growth Resources Associates
