

To purchase Selling Outside Your Culture Zone, click on the link below. SOYCZ |
Link to the publisher's website Behavioral Science Research Press |
Link to reviews of SOYCZ Book Reviews |


| Growth Resources Associates |

Crafted after the highly acclaimed book by Earl Huneycutt and Lew Kurtzman, Selling Outside Your Culture Zone, SOYCZ is a one day workshop that helps sales professionals avoid the common mistakes made when dealing with buyers that are from diverse cultural backgrounds. The workshop emphasizes how to overcome such cultural barriers as language, accents, humor and product value. The workshop aims at achieving selling success regardless of the cultural (and age) differences between buyer and seller. SOYCZ is a required course in the today's multi-cultural marketplace. |
| Welcome to the GRA website. I invite you to look closely at our workshop and service pages. You will find that GRA has sales training workshops for all levels of sales experience. We tailor all of our workshops so that the content and context match the objectives and culture of the client organization. Our interim sales management service enables companies to maintain an even keel while searching for the sales team leader. We even help you in your search. I personally oversee every GRA project. My vast global experience will help your sales team grow and prosper in this age of cross-cultural selling. Best wishes, Lew Kurtzman Head Coach |
| New Sales Training Workshop SOYCZ |




| Growth Resources Associates |

Crafted after the highly acclaimed book by Earl Honeycutt and Lew Kurtzman, Selling Outside Your Culture Zone, SOYCZ is a one day workshop that helps sales professionals avoid the common mistakes made when dealing with buyers that are from diverse cultural backgrounds. The workshop emphasizes how to overcome such cultural barriers as language, accents, humor and product value. The workshop aims at achieving selling success regardless of the cultural (and age) differences between buyer and seller. SOYCZ is a required course in the today's multi-cultural marketplace. |
| Welcome to the GRA website. I invite you to look closely at our workshop and service pages. You will find that GRA conducts sales training workshops for all levels of sales experience. We tailor all of our workshops so that the content and context match the objectives and culture of the client organization. Our interim sales management service enables companies to maintain an even keel while searching for the sales team leader. We even help you in your search. I personally oversee every GRA project. My vast global experience will help your sales team grow and prosper in this age of cross-cultural selling. Best wishes, Lew Kurtzman Head Coach |

| © Growth Resources Associates, 2006 |