To purchase Selling Outside Your Culture Zone, click on the link below.

SOYCZ

Link to the publisher's website

Behavioral Science Research Press

Link to  reviews of SOYCZ

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GRA is a full
service sales and
marketing resource.

    Crafted after the highly
    acclaimed  book by Earl
    Huneycutt and Lew Kurtzman,
    Selling Outside Your Culture
    Zone, SOYCZ is a one day
    workshop that helps sales
    professionals avoid the
    common mistakes made when
    dealing with buyers that are
    from diverse cultural
    backgrounds.  The workshop
    emphasizes how to overcome
    such cultural barriers as
    language, accents, humor and
    product value.  The workshop
    aims at achieving selling
    success regardless of the
    cultural (and age) differences
    between buyer and seller.
    SOYCZ is a required course in
    the today's multi-cultural
    marketplace.
New
By Lew Kurtzman
and Earl Hubeycutt
Welcome to the GRA website.  
I invite you to look closely at
our workshop and service
pages.  You will find that GRA
has sales training workshops
for all levels of sales
experience.  We tailor all of our
workshops so that the content
and context match the
objectives and  culture of the
client organization.  

Our interim sales management
service enables companies to
maintain an even keel while
searching for the sales team
leader.  We even help you in
your search.

I personally oversee every
GRA project. My vast global
experience will help your sales
team grow and prosper in this
age of cross-cultural selling.

Best wishes,

Lew Kurtzman
Head Coach
New Sales Training Workshop

SOYCZ
Growth Resources Associates
Home


GRA is a full
service sales and
marketing resource.

    Crafted after the highly
    acclaimed  book by Earl
    Honeycutt and Lew Kurtzman,
    Selling Outside Your Culture
    Zone, SOYCZ is a one day
    workshop that helps sales
    professionals avoid the
    common mistakes made when
    dealing with buyers that are
    from diverse cultural
    backgrounds.  The workshop
    emphasizes how to overcome
    such cultural barriers as
    language, accents, humor and
    product value.  The workshop
    aims at achieving selling
    success regardless of the
    cultural (and age) differences
    between buyer and seller.
    SOYCZ is a required course in
    the today's multi-cultural
    marketplace.
New
By Lew Kurtzman
and Earl Honeycutt
Welcome to the GRA website.  
I invite you to look closely at
our workshop and service
pages.  You will find that GRA
conducts sales training
workshops for all levels of
sales experience.  We tailor all
of our workshops so that the
content and context match the
objectives and  culture of the
client organization.  

Our interim sales management
service enables companies to
maintain an even keel while
searching for the sales team
leader.  We even help you in
your search.

I personally oversee every
GRA project. My vast global
experience will help your sales
team grow and prosper in this
age of cross-cultural selling.

Best wishes,

Lew Kurtzman
Head Coach
New Sales Training Workshop

SOYCZ
© Growth Resources Associates, 2006
TM